Compelling Reasons to Wear Color This Winter

Growing tired of reaching for a black sweater and pants every morning? If your winter color palate can be summed up with black, navy and grey, it may be time for a mid-season makeover. While black is always a New Yorker’s best friend (especially in winter), it can get… well… a little mundane. Even in January, you can spice things up with a more varied color palette.  What’s more, sporting a splash of color comes with some surprising benefits. Read on and be inspired to take your winter wardrobe from drab to fab.

Color Your World – Color has the power to lift your spirits on even the most cold and snowy days. Studies have shown that certain colors can have a positive effect on our emotions. Is stress bothering you? Blue-hued colors have been shown to promote feelings of peace and serenity. Needing a boost in energy during these gray winter days? Colors like yellow and orange have been associated with feeling inspired and creative. Have a case of the winter blues? Try a splash of coral. If you want to tap into your soft and nurturing side, play up the pink.

Work It – Looking to boost your business? Start with your wardrobe. We all know black is first in line when thinking of “power” colors, but it goes beyond that. First think, “What is it I want to portray in my work world?” Navy blue is a wonderful work color, promoting an image of dependability, professionalism and honesty.  The message behind gray is reliable and businesslike – think “rock” solid.  Separate but related, don’t be afraid to accent any of these Steady Eddie neutrals with some bold pops of color. Brighter colors are visually commanding and always radiate confidence. (Who wouldn’t want to convey that kind of message?)

Stand Out – There is no better way to stand out from the sea of black than to add color to your wardrobe! Find creative ways to integrate neutrals with bright colors or prints. If brightly colored clothing is not your thing, consider upping the color ante with accessories. From bold-colored baubles to sassy silk scarves, accessories speak volumes and can enliven any neutral-colored outfit. What’s more, as the temperature drops, don’t hesitate to add color with a hat. Berets, caps and fuzzy earmuffs look even yummier in beautiful colors like cranberry, forest green, navy and red.

Add a Touch of Trend – Every year Pantone announces their “color of the year.” This season it’s Greenery.  If it’s not your best color, not a worry.  Pantone actually tempts us with 10 color trends to choose from each season.  Adding a new hue to your color palette is a great way to give a nod to seasonal trends without being consumed by them. Consider buying one of your wardrobe basics – i.e. a cashmere sweater or cotton T – in one of this season’s hot hues to add an instant update to your wardrobe.

Spring Ahead – Wearing colorful pieces can help us feel like spring is on its way, even if it is months away. If you’re dreaming of bright blue skies, warm almond sand and glittering, turquoise water but can’t get away, embrace those colors with your wardrobe and accessories. Why not swap out your dark winter coat for a lighter counterpart?  Think light blue, pale gray or ivory.  Instead of wearing navy or wine on your nails, opt for coral or pink. A bright-colored necklace or handbag may be just what you need to (at least) mentally sashay into spring.

Improve Your Appearance – Unless you dabble in self-tanner, many of us pale in the winter months.  What this means is that black can be more visually draining and actually make us look less vital. To maintain a healthy glow, wear a bit of color on top, close to the face. Be it a shirt, sweater or scarf, look for colors that brighten your eyes and complexion. (Not sure what colors make you look your most healthy and vibrant?  I can help with a personal color analysis. Please email me for details.)

So here you have it…six compelling reasons to step away from black and embrace a whole new hue! (Pun intended – smile.) Experiment and have fun~

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