2009
A decade ago, Elizabeth Holmes was a 25-year-old giving speeches about team building, as a series of videos posted on YouTube by Entrepreneurship.org shows. The most notable difference between the Holmes we know now and the one seen here is the hair color, but what we can also see in this clip is that she was a big fan of heavy eyeliner even then.
Image consultant Carol Davidson finds the liner look interesting. “To me, it had a very strong aggressive feel to it,” she says. “It feels like that was playing into that strong, ‘can play in a man’s world’ kind of vibe. It’s almost like she’s trying to assert her dominance through this heavy, intense, alpha makeup.”
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October 2015
For a cocktail party hosted by Vanity Fair in San Francisco, Holmes switched up her beauty uniform, wearing mauve lipstick rather than bright red, shimmery eyeshadow as opposed to matte black, and much more minimal eyeliner. She did, however, keep up with her usual French manicure. “When she would speak, she spoke a lot with her hands,” says Davidson. “That was always on display, so I do think that the image and appearance was intentional.”
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